Customer referral software

ViralPayouts vs Marsello

ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With Marsello, you pay your affiliates yourself and has no two-tier recruiting. It costs $15 to $120 a month.

Every figure for Marsello comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.

Why brands pick ViralPayouts over Marsello

Best fit: A brand that wants outside affiliates paid cash per sale, with recruiters earning on the affiliates they bring.

$0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.

Start a program free

Side by side

	Marsello	ViralPayouts
Price	$15 to $120 a monthTerm: No contracts, cancel anytime	$0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month.
Setup fee	Not stated	None
Fee for paying affiliates	Not stated	Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank
Pays your affiliates for you	No	Yes You fund by bank transfer; we pay every partner
Two-tier recruiting	No1 levels	Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups
Public program directory	No	Yes Partners browse and join with one account
Tracking	Referral discount codes tied to referrer; Referral report: referrer, friend, code claimed date, first-purchase revenue (CSV export); Works across POS and e-commerce	First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook
Coupon tracking	Yes	Yes A code per partner, per program
Mobile app tracking	Not stated	App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app.
API, webhooks, MCP	Not stated	REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks
Integrations	Lightspeed (custom pricing), WooCommerce, POS and e-commerce platforms, Apple & Google Wallet	Stripe Checkout, Shopify orders, any backend via the event API

Marsello plans in full

Loyalty Launch: $60 a month. Per site/connection (+$60 per extra site). Loyalty program, customer referrals (Basic), wallet passes, basic automations. No API.
Loyalty Accelerate: $120 a month. Per site (+$120 per extra site). Referrals (Advanced), VIP tiers, custom segmentation, API access.
Marketing add-on: $15 a month. From $15 per 1,000 customers; email campaigns and automation
SMS add-on: price not published. From $0.028 per SMS credit

Pricing source

Where ViralPayouts comes out ahead of Marsello

What Marsello offers

Omnichannel retailers and hospitality businesses (POS + e-commerce, e.g. Lightspeed, WooCommerce) that want a branded loyalty program with customer referrals, wallet passes and email/SMS marketing.

Customer referral software · Capterra 4.3 (104 reviews)

Why ViralPayouts is the better choice

Pays partners cash commissions and handles payouts
Two-level recruiting for affiliates and creators
No monthly or per-location fee; public partner directory

What Marsello users say

Paraphrased from public reviews. Follow each link to read the original.

Praise

Strong setup and integration with website and retail EPOS; unlimited email marketing and good metrics (Mark P., Dec 2025). capterra.com
Excellent support and functionality, reasonable pricing, easy to learn (Calvin M., Jan 2026). capterra.com

Complaints

Persistent bugs made the loyalty program unusable; slow support; refund refused (Rytis S., Sep 2024). capterra.com
Re-enabling WooCommerce API re-imported old orders and doubled loyalty rewards; unresolved after two weeks (Mark P., Dec 2025). capterra.com
Customers preferred currency-based loyalty over points; no personalised product recommendations (Liam Styles C., Jul 2024). capterra.com

About Marsello

In their words:: "Marsello: Loyalty & Marketing Solution for Retail and Hospitality" (site title)
Company:: New Zealand (Marsello Limited) · Marsello Limited; acquired NZ loyalty provider Goody in Aug 2020 (Capterra listing still under the Goody URL)
Website:: marsello.com

Try ViralPayouts on test money

Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.

Start a program See pricing

More comparisons

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Sources for Marsello (4), checked 12 October 2026

Marsello is a trademark of its owner. ViralPayouts is not affiliated with Marsello. Prices and features change: check marsello.com before you decide. Spot something out of date? Tell us and we will fix it.