Customer referral software

ViralPayouts vs Markivo Referral & Rewards

ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With Markivo Referral & Rewards, you pay your affiliates yourself and does not say it has two-tier recruiting. It costs $0 to $29.99 a month.

Every figure for Markivo Referral & Rewards comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.

Why brands pick ViralPayouts over Markivo Referral & Rewards

Best fit: A brand that wants cash-paid affiliates and partner recruiting.

$0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.

Start a program free

Side by side

	Markivo Referral & Rewards	ViralPayouts
Price	$0 to $29.99 a month	$0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month.
Setup fee	Not stated	None
Fee for paying affiliates	Not stated	Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank
Pays your affiliates for you	No	Yes You fund by bank transfer; we pay every partner
Two-tier recruiting	Not stated	Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups
Public program directory	No	Yes Partners browse and join with one account
Tracking	Referral links; Auto-generated coupons	First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook
Coupon tracking	Yes	Yes A code per partner, per program
Mobile app tracking	Not stated	App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app.
API, webhooks, MCP	Not stated	REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks
Integrations	Shopify, Genstore	Stripe Checkout, Shopify orders, any backend via the event API

Markivo Referral & Rewards plans in full

Free: $0 a month. 1 campaign; unlimited referral links
Starter: $9.99 a month. Unlimited campaigns; fraud detection
Growth: $29.99 a month. All themes; discount analysis

Pricing source

Where ViralPayouts comes out ahead of Markivo Referral & Rewards

What Markivo Referral & Rewards offers

Small Shopify (and Genstore) stores wanting a gamified refer-a-friend program with coupon rewards.

Customer referral software

Why ViralPayouts is the better choice

Cash commissions paid for the brand
Two-level recruiting
Public directory

What Markivo Referral & Rewards users say

Paraphrased from public reviews. Follow each link to read the original.

Praise

Unlimited referral links on free plan; real-time tracking (Haiben Shop, Nov 2024). apps.shopify.com

Complaints

Both Shopify reviews were left after minutes/hours of use (generic store names), so weak evidence. apps.shopify.com

About Markivo Referral & Rewards

In their words:: "An advanced referral system to quickly gain new customers and increase sales through your network"
Company:: Founded 2024 · Hong Kong · Markivo AI Inc
Website:: markivo.ai

Try ViralPayouts on test money

Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.

Start a program See pricing

More comparisons

All comparisons

Sources for Markivo Referral & Rewards (2), checked 12 October 2026

Markivo Referral & Rewards is a trademark of its owner. ViralPayouts is not affiliated with Markivo Referral & Rewards. Prices and features change: check markivo.ai before you decide. Spot something out of date? Tell us and we will fix it.