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ViralPayouts vs Keap

ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With Keap, you pay your affiliates yourself and has no two-tier recruiting. It costs $299 a month.

Every figure for Keap comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.

Why brands pick ViralPayouts over Keap

Best fit: A brand that wants an affiliate program with recruiting and payouts handled, without buying a $299+/mo CRM.

$0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.

Start a program free

Side by side

	Keap	ViralPayouts
Price	$299 a month	$0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month.
Setup fee	Required implementation services package (price not shown)	None
Fee for paying affiliates	Not stated	Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank
Pays your affiliates for you	No	Yes You fund by bank transfer; we pay every partner
Two-tier recruiting	No1 levels	Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups
Public program directory	No	Yes Partners browse and join with one account
Tracking	Affiliate links with unique affiliate code; Cookies only, or referral history + cookies; First or most recent affiliate gets credit (configurable); Login-free affiliate portal	First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook
Coupon tracking	Not stated	Yes A code per partner, per program
Mobile app tracking	Not stated	App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app.
API, webhooks, MCP	API, webhooks	REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks
Integrations	Zapier, Gmail/Outlook, PayPal, Stripe, Eway	Stripe Checkout, Shopify orders, any backend via the event API

Keap plans in full

Keap (single platform, starting price): $299 a month. Starting at $299/mo billed monthly; scales with users and contacts; required implementation services. Affiliates feature is documented as Max Ultimate only.

Pricing source

Where ViralPayouts comes out ahead of Keap

What Keap offers

Small businesses wanting an all-in-one CRM, email/SMS marketing, sales pipeline, checkout and automation suite; the top Max Ultimate plan adds a built-in affiliate program.

Other · Trustpilot 1.1 (498 reviews)

Why ViralPayouts is the better choice

Two-level recruiter overrides; Keap dropped multi-level commissions
Pays partners for the brand; Keap leaves payouts to you
No monthly fee vs $299+/mo plus implementation and top-plan gating
Public directory where partners find programs

What Keap users say

Paraphrased from public reviews. Follow each link to read the original.

Praise

Pricing page pitches one platform with all features (CRM, funnels, checkout, automation, API) instead of feature-gated plans. keap.com

Complaints

Account and all stored leads deleted after one month of inactivity (Lonnie Herman, Aug 2026). trustpilot.com
Landing page lost twice in three months, disrupting two events; platform unfriendly to small businesses (Deneen, Jul 2026). trustpilot.com
Company celebrated leaving Keap; blames the Thryv change for years of problems (Terry Hollowell, Aug 2026). trustpilot.com
New sign-ups show as 'opted out by system' so automations fail. trustpilot.com

About Keap

In their words:: "Small Business CRM & Automation | Keap" (site title); pricing H1 "Serious automation for serious businesses"
Company:: Founded Formerly Infusionsoft (founding year not verified today) · Chandler, Arizona, USA (per Trustpilot reviewer; not confirmed on Keap site) · Thryv Holdings (acquired Keap for $80M, announced Oct 2024)
Funding:: Acquired by Thryv Holdings for $80M cash (deal expected to close Q4 2024)
Website:: keap.com

Try ViralPayouts on test money

Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.

Start a program See pricing

More comparisons

All comparisons

Sources for Keap (5), checked 12 October 2026

Keap is a trademark of its owner. ViralPayouts is not affiliated with Keap. Prices and features change: check keap.com before you decide. Spot something out of date? Tell us and we will fix it.