Customer referral software

ViralPayouts vs Yotpo

ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With Yotpo, you pay your affiliates yourself and does not say it has two-tier recruiting. It costs $0 to $199 a month.

Every figure for Yotpo comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.

Why brands pick ViralPayouts over Yotpo

Best fit: A brand that wants outside partners and recruiters earning cash commissions

$0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.

Start a program free

Side by side

	Yotpo	ViralPayouts
Price	$0 to $199 a month	$0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month.
Setup fee	Not stated	None
Fee for paying affiliates	Not stated	Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank
Pays your affiliates for you	No	Yes You fund by bank transfer; we pay every partner
Two-tier recruiting	Not stated	Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups
Public program directory	No	Yes Partners browse and join with one account
Tracking	customer referral program	First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook
Coupon tracking	Not stated	Yes A code per partner, per program
Mobile app tracking	Not stated	App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app.
API, webhooks, MCP	Not stated	REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks
Integrations	Shopify	Stripe Checkout, Shopify orders, any backend via the event API

Yotpo plans in full

Loyalty Free: $0 a month. <100 orders/month; referral program included
Loyalty Pro: $199 a month. From 500 orders/month usage charges $0.08-$0.20 per order; webhooks
Reviews Starter: $89 a month. 500 orders/month (FAQ says paid Reviews from $15/month)
Reviews Pro: $169 a month. 500 orders/month
Premium / Enterprise: price not published. Custom quote

Pricing source

Where ViralPayouts comes out ahead of Yotpo

What Yotpo offers

Ecommerce (especially Shopify) brands wanting reviews/UGC plus loyalty and referral programmes

Customer referral software

Why ViralPayouts is the better choice

Cash commissions paid to partners via Whop
Two-level partner and recruiter overrides
No monthly fee
Public partner directory

What Yotpo users say

Paraphrased from public reviews. Follow each link to read the original.

Praise

Support agent helped update a customer's account (Jul 2026) apps.shopify.com
Helpful customer service (Jul 2026) apps.shopify.com

Complaints

Poor for multi-language sites; sales implied full translation, but many features can't be translated (May 2026) apps.shopify.com

About Yotpo

In their words:: Pricing H1: "Flexible Pricing to Boost Your Growth"
Named customers:: Brooklinen, ThirdLove, Princess Polly, Chubbies (testimonials), MZ Wallace (Shopify loyalty review)
Website:: yotpo.com

Try ViralPayouts on test money

Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.

Start a program See pricing

More comparisons

All comparisons

Sources for Yotpo (3), checked 12 October 2026

Yotpo is a trademark of its owner. ViralPayouts is not affiliated with Yotpo. Prices and features change: check yotpo.com before you decide. Spot something out of date? Tell us and we will fix it.