Affiliate network

ViralPayouts vs Webgains

ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. Webgains also pays affiliates for you and has no two-tier recruiting. It costs subscription + % fee.

Every figure for Webgains comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.

Why brands pick ViralPayouts over Webgains

Best fit: A brand that wants to recruit its own creators and let them recruit others, paying only a share of what partners earn with no monthly minimum.

$0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.

Start a program free

Side by side

	Webgains	ViralPayouts
Price	subscription + % fee	$0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month.
Setup fee	Not stated	None
Fee for paying affiliates	Not stated	Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank
Pays your affiliates for you	Yesvia Webgains (self-billing invoices)	Yes You fund by bank transfer; we pay every partner
Two-tier recruiting	No	Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups
Public program directory	Yes1,800+ advertisers (advertiser directory linked in footer) programs	Yes Partners browse and join with one account
Tracking	website pixel / first-party cookie tracking; server-to-server (Conversion API); app tracking via MMPs; voucher tracking	First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook
Coupon tracking	Yes	Yes A code per partner, per program
Mobile app tracking	Yes	App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app.
API, webhooks, MCP	API, webhooks	REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks
Integrations	Shopify app/plugin, Google Tag Manager, MMPs (unnamed), Google Parallel Tracking	Stripe Checkout, Shopify orders, any backend via the event API

Webgains plans in full

Service levels (several, quote only): price not published. Monthly minimum fee that differs per service level; override (% of publisher commission) charged only when it exceeds the minimum

Pricing source

Where ViralPayouts comes out ahead of Webgains

What Webgains offers

Retail and ecommerce brands (mainly UK and Europe) of any size that want a managed affiliate program with access to content, cashback, voucher, CLO, BNPL, influencer and subnetwork publishers; plus agencies and publishers.

Affiliate network · G2 3.8 (14 reviews) · Trustpilot 4.3 (149 reviews)

Why ViralPayouts is the better choice

Published fee (10% falling to 3% of partner payouts) with no monthly minimum, versus an unpublished monthly minimum per service level
Recruiter override built in; Webgains has no second tier for brands
Self-serve launch; Webgains requires contracting and an integration manager
Payouts to creators via Whop without the £20 threshold and screening friction publishers face

What Webgains users say

Paraphrased from public reviews. Follow each link to read the original.

Praise

Extremely easy to use with a good interface. g2.com
Good quantity and quality of partners. g2.com
Named account managers praised as responsive and proactive; integration live in 5 days for one reviewer. uk.trustpilot.com
Heal's says support is the big differentiator. webgains.com

Complaints

Too few advertisers; want a larger portfolio. g2.com
Basic reports hard to find; developer struggled to connect to APIs. g2.com
Publisher commissions written off after 12 months of account inactivity. uk.trustpilot.com
Advertiser disputed attribution; payments withheld during dispute and communication poor. uk.trustpilot.com

About Webgains

In their words:: "The Service-First Affiliate Network" (homepage H1)
Company:: Bristol, UK (Webgains Ltd, The Quorum, Bond Street S, Bristol BS1 3AE); teams in Manchester, London, Bristol, Amsterdam, Madrid, Milan, Paris, Nuremberg · ad pepper media International N.V. (part of the group since 2006)
Team:: "over one hundred staff"; directory page cites 100+ affiliate experts
Named customers:: Heal's, Blue Light Card (publisher)
Website:: webgains.com

Try ViralPayouts on test money

Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.

Start a program See pricing

More comparisons

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Sources for Webgains (17), checked 12 October 2026

Webgains is a trademark of its owner. ViralPayouts is not affiliated with Webgains. Prices and features change: check webgains.com before you decide. Spot something out of date? Tell us and we will fix it.