Creator and checkout platform

ViralPayouts vs vwala: Influencer Marketing

ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With vwala: Influencer Marketing, paying affiliates for you is optional or extra and does not say it has two-tier recruiting. It costs $0 to $59.99 a month + 2.95% to 4.95% of affiliate revenue.

Every figure for vwala: Influencer Marketing comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.

Why brands pick ViralPayouts over vwala: Influencer Marketing

Best fit: A brand wanting payouts fully handled and recruiter rewards.

$0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.

Start a program free

Side by side

	vwala: Influencer Marketing	ViralPayouts
Price	$0 to $59.99 a month + 2.95% to 4.95% of affiliate revenue	$0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month.
Setup fee	Not stated	None
Fee for paying affiliates	Not stated	Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank
Pays your affiliates for you	Optional	Yes You fund by bank transfer; we pay every partner
Two-tier recruiting	Not stated	Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups
Public program directory	Not stated	Yes Partners browse and join with one account
Tracking	Automated links; Discount codes; Customer conversion triggers	First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook
Coupon tracking	Yes	Yes A code per partner, per program
Mobile app tracking	Not stated	App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app.
API, webhooks, MCP	Not stated	REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks
Integrations	Mailchimp, Klaviyo, ActiveCampaign, Facebook, Instagram	Stripe Checkout, Shopify orders, any backend via the event API

vwala: Influencer Marketing plans in full

Micro: $0 a month. Up to 5 influencers; no support
Startup: $9.95 a month, plus 4.95% of affiliate revenue. Up to 500 influencers; pay the higher of $9.95 or 4.95% of referral sales; max $69/month, max $1/order
Growth: $29.99 a month, plus 2.95% of affiliate revenue. Up to 1k influencers; higher of $29.99 or 2.95%; max $69/month, max $1/order
Standard: $59.99 a month. Unlimited influencers; fixed price
Enterprise: price not published. Contact sales

Pricing source

Where ViralPayouts comes out ahead of vwala: Influencer Marketing

What vwala: Influencer Marketing offers

Shopify stores, from solo founders up, wanting an automated influencer/affiliate program with links, codes and PayPal payouts.

Creator and checkout platform

Why ViralPayouts is the better choice

ViralPayouts pays the partners for the brand (via Whop) with no separate payout processing fee
Two-level recruiting (recruiter override) built into every program
Public directory of live programs with one partner account across programs
Signed server-to-server event API, Stripe Checkout webhook, REST API and MCP server

What vwala: Influencer Marketing users say

Paraphrased from public reviews. Follow each link to read the original.

Praise

Used for years; great price and easy for solopreneurs; quick support (All Purpose Creams, May 2024). apps.shopify.com
Standout customer service; works flawlessly (Paperlike, Sep 2022). apps.shopify.com
Gathered 180k+ leads through the influencer panel (Lianox, Feb 2019). apps.shopify.com

Complaints

Install error and no support follow-up; developer says a duplicate-domain registration caused it (Dapplebay, Mar 2025). apps.shopify.com
Customers could not log in; login screen on vwala's site was confusing (Happy Dog Food, Mar 2018; developer says fixed). apps.shopify.com

About vwala: Influencer Marketing

In their words:: "A fully automated influencer/affiliate marketing solution with minimal setup and maintenance"
Company:: Founded App launched July 18, 2017 · Sydney, Australia · VWALA SASS PTY LTD (ACN 673 257 022)
Named customers:: Paperlike (Shopify review)
Website:: vwa.la

Try ViralPayouts on test money

Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.

Start a program See pricing

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Sources for vwala: Influencer Marketing (3), checked 12 October 2026

vwala: Influencer Marketing is a trademark of its owner. ViralPayouts is not affiliated with vwala: Influencer Marketing. Prices and features change: check vwa.la before you decide. Spot something out of date? Tell us and we will fix it.