Creator and checkout platform

ViralPayouts vs ShopMy

ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. ShopMy also pays affiliates for you and has no two-tier recruiting. It costs $399 to $2,799 a month + 2.9% to 2.9% of affiliate revenue.

Every figure for ShopMy comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.

Why brands pick ViralPayouts over ShopMy

Best fit: A brand outside premium retail, or one that wants to pay only on results and let partners recruit partners without a subscription.

$0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.

Start a program free

Side by side

	ShopMy	ViralPayouts
Price	$399 to $2,799 a month + 2.9% to 2.9% of affiliate revenue	$0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month.
Setup fee	Not stated	None
Fee for paying affiliates	Creators keep 82% of commissions, ShopMy keeps 18% (creator side); brand also pays a transaction fee on revenue driven (up to 2.9% of GMV per review; 15% on Opportunities campaign budgets)	Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank
Pays your affiliates for you	Yesvia Stripe / PayPal	Yes You fund by bank transfer; we pay every partner
Two-tier recruiting	No	Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups
Public program directory	Not stated1,200+ brand partners in a curated network of 185,000+ creators programs	Yes Partners browse and join with one account
Tracking	Creator affiliate product links; SKU-level sales attribution; Social mentions feed (Instagram, TikTok, YouTube)	First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook
Coupon tracking	Not stated	Yes A code per partner, per program
Mobile app tracking	Not stated	App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app.
API, webhooks, MCP	Not stated	REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks
Integrations	Shopify (Lookbooks gifting sync, $0 orders), Sub-affiliate sales via networks like Rakuten and CJ	Stripe Checkout, Shopify orders, any backend via the event API

ShopMy plans in full

Entry (per third-party review): $399 a month, plus 2.9% of affiliate revenue. Affiliate access to creator network, basic tracking (was $999 in 2024)
Full platform (per third-party review): $2799 a month, plus 2.9% of affiliate revenue. Advanced analytics, discovery, campaign management; tiers between are quote-based

Pricing source

Where ViralPayouts comes out ahead of ShopMy

What ShopMy offers

Premium fashion, beauty and lifestyle brands that want sales from a curated network of creators ("tastemakers") who earn affiliate commission on product links, plus gifting and paid campaigns.

Creator and checkout platform · G2 5 (1 reviews) · Trustpilot 1.5 (32 reviews)

Why ViralPayouts is the better choice

No monthly subscription vs a reported $399-$2,799+/mo
Partners keep their full commission; ShopMy keeps 18% of creator commissions
Brand sets a real second tier (recruiter override) on every program; ShopMy only has a platform-run 10% referral bonus
Any business type via Stripe/event API, not only premium retail

What ShopMy users say

Paraphrased from public reviews. Follow each link to read the original.

Praise

Over $1B in annual sales driven through curators and a $1.5B valuation signal strong brand demand (funding coverage, Oct 2025). crowdfundinsider.com
Creators get one consolidated weekly payout across many retailers via Stripe or PayPal. shopmy.helpkit.so

Complaints

Creator account closed without warning while owed nearly $50,000 in commissions (Olivia, Aug 2026). trustpilot.com
Account banned with no stated violation, appeal unanswered 3+ weeks, pending earnings forfeited (Gina Harney, Jul 2026). trustpilot.com
Small brand paid $3,000 on a monthly plan with no sales, thin analytics and an upsell to a pricier tier (Margaux Brunel, Jul 2026). trustpilot.com

About ShopMy

Company:: Founded 2020 · Independent; founders Harry Rein (CEO), Tiffany Lopinsky (President), Chris Tinsley (CBDO)
Funding:: $70M round at $1.5B valuation led by Avenir (Oct 2025); earlier $77.5M Series B at $410M valuation (2025)
Website:: shopmy.us

Try ViralPayouts on test money

Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.

Start a program See pricing

More comparisons

All comparisons

Sources for ShopMy (9), checked 12 October 2026

ShopMy is a trademark of its owner. ViralPayouts is not affiliated with ShopMy. Prices and features change: check shopmy.us before you decide. Spot something out of date? Tell us and we will fix it.