Affiliate software for e-commerceViralPayouts vs PMX: Affiliate Marketing
ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With PMX: Affiliate Marketing, paying affiliates for you is optional or extra and does not say it has two-tier recruiting. It costs $29 to $2,400 a month + 2.5% to 4% of affiliate revenue.
Every figure for PMX: Affiliate Marketing comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.
Why brands pick ViralPayouts over PMX: Affiliate Marketing
Best fit: A brand that wants its partners paid for it, partners recruiting partners, and no subscription.
- $0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
- Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
- Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.
Side by side
| PMX: Affiliate Marketing | ViralPayouts | |
|---|---|---|
| Price | $29 to $2,400 a month + 2.5% to 4% of affiliate revenueTerm: No long-term contracts | $0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month. |
| Setup fee | No set-up fee (DIY) | None |
| Fee for paying affiliates | Not stated | Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank |
| Pays your affiliates for you | Optionalvia Tremendous | Yes You fund by bank transfer; we pay every partner |
| Two-tier recruiting | Not stated | Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups |
| Public program directory | No | Yes Partners browse and join with one account |
| Tracking | Affiliate links; Discount codes; Auto/real-time tracking (Shopify listing tags) | First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook |
| Coupon tracking | Yes | Yes A code per partner, per program |
| Mobile app tracking | Not stated | App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app. |
| API, webhooks, MCP | Not stated | REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks |
| Integrations | Shopify (Checkout), Tremendous | Stripe Checkout, Shopify orders, any backend via the event API |
PMX: Affiliate Marketing plans in full
- DIY Software (Entry Level): $29 a month, plus 4% of affiliate revenue. Marketplace (100 invites/mo), dashboard, bulk payouts via Tremendous; annual $340/yr on site vs $220/yr on Shopify listing
- Fully Managed (Level 1): $2400 a month, plus 2.5% of affiliate revenue. Managed recruiting (100-240+ affiliates/mo), coupon blocking, monthly reports; annual $26,400/yr on site vs $2,880/yr on Shopify listing
- Enterprise: price not published. Custom, brands doing $10M+ annual sales
Where ViralPayouts comes out ahead of PMX: Affiliate Marketing
What PMX: Affiliate Marketing offers
Shopify brands that want affiliate software plus access to a pre-vetted affiliate marketplace, with an optional fully managed (agency-style) program.
Affiliate software for e-commerce
Why ViralPayouts is the better choice
- No monthly fee; fee is on payouts (10% falling to 3%) rather than 4% of all tracked sales plus $29/month
- Two-level recruiting built in; PMX has none stated
- Public program directory partners can browse; PMX's marketplace is for brands to browse affiliates
- Not tied to Shopify; Stripe and event API; MCP server
What PMX: Affiliate Marketing users say
Paraphrased from public reviews. Follow each link to read the original.
Praise
- Super easy setup; founder jumped on a call (RainCaper, Sep 2023). apps.shopify.com
- Great for gaining affiliates; team is awesome (Olde Man Granola, Jun 2023). apps.shopify.com
- Favourite of several affiliate apps tried; finding affiliates never easier (archie & alfred, May 2023). apps.shopify.com
Complaints
- No negative reviews found; pricing adds 4% (DIY) or 2.5% (Managed) of all tracked affiliate sales on top of the subscription, including affiliates you recruit yourself. getpmx.com
About PMX: Affiliate Marketing
- In their words:
- "Scale Your Shopify Affiliate Program"
- Company:
- Founded Shopify app launched 21 Feb 2023 · 120 19th Street North, Suite 2005, Birmingham, AL, US · Partnership Marketing XChange (PMX)
- Named customers:
- Epic Water Filters (case study: ROAS 2-3x to ~5.5x, 75 to 2,100+ affiliates), Elite Survival Systems, Archie & Alfred, RainCaper, Olde Man Granola (Shopify reviewers)
- Website:
- getpmx.com
Try ViralPayouts on test money
Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.
ViralPayouts vs UpPromote
ViralPayouts vs Refersion
ViralPayouts vs GoAffPro
ViralPayouts vs Popcom
ViralPayouts vs PPToGo: AI Affiliate Sales
ViralPayouts vs Promonox ‑ Affiliate MarketingSources for PMX: Affiliate Marketing (4), checked 12 October 2026
PMX: Affiliate Marketing is a trademark of its owner. ViralPayouts is not affiliated with PMX: Affiliate Marketing. Prices and features change: check getpmx.com before you decide. Spot something out of date? Tell us and we will fix it.