Creator and checkout platformViralPayouts vs LTK (formerly rewardStyle / LIKEtoKNOW.it)
ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. LTK (formerly rewardStyle / LIKEtoKNOW.it) also pays affiliates for you and does not say it has two-tier recruiting. It does not publish its prices.
Every figure for LTK (formerly rewardStyle / LIKEtoKNOW.it) comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.
Why brands pick ViralPayouts over LTK (formerly rewardStyle / LIKEtoKNOW.it)
Best fit: Brands, especially digital/software, that want their own commission program with recruiters and payouts handled.
- $0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
- Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
- Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.
Side by side
| LTK (formerly rewardStyle / LIKEtoKNOW.it) | ViralPayouts | |
|---|---|---|
| Price | Not published: quote on request | $0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month. |
| Setup fee | Not stated | None |
| Fee for paying affiliates | Not stated | Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank |
| Pays your affiliates for you | Yesvia LTK (creators are paid by LTK as the network; methods not stated on pages fetched) | Yes You fund by bank transfer; we pay every partner |
| Two-tier recruiting | Not stated | Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups |
| Public program directory | Yes1M+ brands, 8K integrated retailers (claimed) programs | Yes Partners browse and join with one account |
| Tracking | Creator shoppable links/content tracked in-platform; 8K integrated retailers; LTK 360 full-funnel reporting | First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook |
| Coupon tracking | Not stated | Yes A code per partner, per program |
| Mobile app tracking | Not stated | App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app. |
| API, webhooks, MCP | Not stated | REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks |
| Integrations | Instagram, TikTok (LTK Boost) | Stripe Checkout, Shopify orders, any backend via the event API |
LTK (formerly rewardStyle / LIKEtoKNOW.it) plans in full
- LTK Connect (self-serve for DTC brands): price not published. Price not published
- LTK Optimize (white-glove managed): price not published. Price not published
Where ViralPayouts comes out ahead of LTK (formerly rewardStyle / LIKEtoKNOW.it)
What LTK (formerly rewardStyle / LIKEtoKNOW.it) offers
Lifestyle creators who earn commission on shoppable content, and brands/retailers that want those creators to promote them (self-serve LTK Connect for DTC brands, white-glove LTK Optimize, plus ads, CTV and retail-media products).
Creator and checkout platform · Trustpilot 2.6 (4 reviews)
Why ViralPayouts is the better choice
- Transparent fee (10% falling to 3% of partner payouts, no monthly fee) vs undisclosed terms
- Brand runs its own program and recruits any partner, with a two-level recruiter override
- Server-to-server event API and Stripe webhook, suits SaaS/digital products as well as retail
What LTK (formerly rewardStyle / LIKEtoKNOW.it) users say
Paraphrased from public reviews. Follow each link to read the original.
Praise
- A brand founder said the first account manager was attentive, held regular calls and chased late influencers trustpilot.com
Complaints
- Brands say creators ignore offers or deliver content 1-2 months late, and monthly creator allotments expired unused trustpilot.com
- Brand founder says support dropped off once they chose not to renew trustpilot.com
- Shoppers report broken search, follow, sign-in and account deletion in the app trustpilot.com
About LTK (formerly rewardStyle / LIKEtoKNOW.it)
- In their words:
- "Company | LTK" (title); creator commerce platform connecting creators, shoppers and brands
- Company:
- Founded 2011 · Dallas office referenced on timeline (not explicitly called HQ) · Co-founders Amber Venz Box (President) and Baxter Box (CEO); 'rewardStyle and LIKEtoKNOW.it are now part of the LTK global family of brands'
- Funding:
- SoftBank Vision Fund 2 investment valuing LTK at $2B (amount not stated)
- Team:
- 500+ people across 7 countries
- Named customers:
- Walmart (testimonial), Urban Outfitters (testimonial), L'Oréal Paris (testimonial), Mary Kay (testimonial)
- Website:
- company.shopltk.com
Try ViralPayouts on test money
Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.
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ViralPayouts vs New ZenlerSources for LTK (formerly rewardStyle / LIKEtoKNOW.it) (4), checked 12 October 2026
LTK (formerly rewardStyle / LIKEtoKNOW.it) is a trademark of its owner. ViralPayouts is not affiliated with LTK (formerly rewardStyle / LIKEtoKNOW.it). Prices and features change: check company.shopltk.com before you decide. Spot something out of date? Tell us and we will fix it.