Affiliate software for e-commerceViralPayouts vs Loop
ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. Loop also pays affiliates for you and does not say it has two-tier recruiting. It costs % only.
Every figure for Loop comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.
Why brands pick ViralPayouts over Loop
Best fit: Brands running an ongoing commission program with recruiter overrides.
- $0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
- Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
- Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.
Side by side
| Loop | ViralPayouts | |
|---|---|---|
| Price | % only | $0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month. |
| Setup fee | Not stated | None |
| Fee for paying affiliates | Not stated | Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank |
| Pays your affiliates for you | Yesvia iyzico | Yes You fund by bank transfer; we pay every partner |
| Two-tier recruiting | Not stated | Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups |
| Public program directory | YesListings/Discover pages for creators and advertisers; size not stated programs | Yes Partners browse and join with one account |
| Tracking | Influencer discount codes | First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook |
| Coupon tracking | Yes | Yes A code per partner, per program |
| Mobile app tracking | Not stated | App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app. |
| API, webhooks, MCP | Not stated | REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks |
| Integrations | Not stated | Stripe Checkout, Shopify orders, any backend via the event API |
Where ViralPayouts comes out ahead of Loop
What Loop offers
Turkish brands and content creators doing paid collaborations, plus code-based commission tracking on Shopify.
Affiliate software for e-commerce
Why ViralPayouts is the better choice
- Published fee: 10% falling to 3% of payouts
- Two-tier recruiter override built into every program, with separate customer and recruit links
- Link tracking plus server-to-server events, not only codes
- Works beyond Shopify: Stripe Checkout webhook and signed server-to-server event API, REST API and MCP server
About Loop
- In their words:
- "Connect merchants with influencers. Track every code-driven sale and commission automatically." (listing); site: "Loop. The right match."
- Company:
- Founded Shopify app launched May 25, 2026 · Pendik, Istanbul, Turkey · Zafer Group Bilişim Yapı Ltd. Şti.
- Website:
- loop-platform.com
Try ViralPayouts on test money
Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.
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ViralPayouts vs Merchcoder AffiliateSources for Loop (2), checked 12 October 2026
Loop is a trademark of its owner. ViralPayouts is not affiliated with Loop. Prices and features change: check loop-platform.com before you decide. Spot something out of date? Tell us and we will fix it.