Customer referral softwareViralPayouts vs KickoffLabs
ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With KickoffLabs, you pay your affiliates yourself and does not say it has two-tier recruiting. It costs $0 to $289 a month.
Every figure for KickoffLabs comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.
Why brands pick ViralPayouts over KickoffLabs
Best fit: Brands paying affiliates and recruiters cash for sales.
- $0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
- Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
- Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.
Side by side
| KickoffLabs | ViralPayouts | |
|---|---|---|
| Price | $0 to $289 a monthTerm: None; 30-day refund (not if over 50 leads collected) | $0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month. |
| Setup fee | Not stated | None |
| Fee for paying affiliates | Not stated | Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank |
| Pays your affiliates for you | No | Yes You fund by bank transfer; we pay every partner |
| Two-tier recruiting | Not stated | Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups |
| Public program directory | No | Yes Partners browse and join with one account |
| Tracking | referral links; tracking pixels; AnyForm (adds referrals to existing forms); API / JS library | First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook |
| Coupon tracking | Partly | Yes A code per partner, per program |
| Mobile app tracking | Not stated | App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app. |
| API, webhooks, MCP | API, webhooks | REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks |
| Integrations | Klaviyo, Mailchimp, ActiveCampaign, Brevo, Zapier | Stripe Checkout, Shopify orders, any backend via the event API |
KickoffLabs plans in full
- Free: $0 a month. Mini-campaign to 100 uniques/month
- Hobby: $19 a month. 500 leads/month
- Premium: $69 a month. 2,500 leads/month; integrations, webhooks
- Business: $145 a month. 10,000 leads/month; 3 brands
- Enterprise: $289 a month. 25,000 leads/month; 5 brands, SMS
Where ViralPayouts comes out ahead of KickoffLabs
What KickoffLabs offers
Startups, small businesses and brand marketing teams running launch waitlists, giveaways and milestone referral campaigns.
Customer referral software · G2 4 (3 reviews) · Trustpilot 3.7 (1 reviews)
Why ViralPayouts is the better choice
- Pays real cash commissions via Whop
- Two-level recruiter overrides
- Sale tracking via S2S API and Stripe webhook with a ledger
What KickoffLabs users say
Paraphrased from public reviews. Follow each link to read the original.
About KickoffLabs
- In their words:
- Viral Giveaways, Waitlists & Referral Rewards
- Named customers:
- Microsoft (logo), Web Summit (logo), Glowforge, Blue Apron (logo)
- Website:
- kickofflabs.com
Try ViralPayouts on test money
Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.
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KickoffLabs is a trademark of its owner. ViralPayouts is not affiliated with KickoffLabs. Prices and features change: check kickofflabs.com before you decide. Spot something out of date? Tell us and we will fix it.