Affiliate software for e-commerceViralPayouts vs COOUP
ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. COOUP also pays affiliates for you and does not say it has two-tier recruiting. It costs $29 to $199 a month.
Every figure for COOUP comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.
Why brands pick ViralPayouts over COOUP
Best fit: A brand that prefers paying only when partners earn and wants partners recruiting partners.
- $0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
- Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
- Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.
Side by side
| COOUP | ViralPayouts | |
|---|---|---|
| Price | $29 to $199 a month | $0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month. |
| Setup fee | Not stated | None |
| Fee for paying affiliates | Not stated | Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank |
| Pays your affiliates for you | Yes | Yes You fund by bank transfer; we pay every partner |
| Two-tier recruiting | Not stated | Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups |
| Public program directory | Yes | Yes Partners browse and join with one account |
| Tracking | Creator referral links; Customer discounts | First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook |
| Coupon tracking | Not stated | Yes A code per partner, per program |
| Mobile app tracking | Not stated | App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app. |
| API, webhooks, MCP | Not stated | REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks |
| Integrations | Shopify | Stripe Checkout, Shopify orders, any backend via the event API |
COOUP plans in full
- Grow: $29 a month. 10 active product slots
- Scale: $79 a month. 25 active product slots
- Pro: $149 a month. 50 active product slots
- Unlimited: $199 a month. Unlimited product slots
Where ViralPayouts comes out ahead of COOUP
What COOUP offers
Shopify merchants that want creators to share selected products from a creator feed, with COOUP handling creator settlements.
Affiliate software for e-commerce
Why ViralPayouts is the better choice
- No monthly fee
- Two-level recruiting
- Event API, Stripe and REST API + MCP server beyond Shopify
About COOUP
- In their words:
- "Share what you love. Grow through people."
- Company:
- Sheridan, WY, US (registered address) · MOOMENN LLC
- Website:
- cooup.co
Try ViralPayouts on test money
Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.
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ViralPayouts vs Datora | Influencer ProvisionsSources for COOUP (3), checked 12 October 2026
COOUP is a trademark of its owner. ViralPayouts is not affiliated with COOUP. Prices and features change: check cooup.co before you decide. Spot something out of date? Tell us and we will fix it.