iGaming affiliate platform

ViralPayouts vs Cellxpert

ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With Cellxpert, you pay your affiliates yourself and offers multi-tier commissions. It does not publish its prices.

Every figure for Cellxpert comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.

Why brands pick ViralPayouts over Cellxpert

Best fit: A small or new brand (SaaS, info product, Whop community) that wants a two-level partner program with no fixed cost, payouts handled for it, and access to partners through a public directory.

$0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.

Start a program free

Side by side

	Cellxpert	ViralPayouts
Price	Not published: quote on request	$0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month.
Setup fee	Not stated	None
Fee for paying affiliates	Not stated	Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank
Pays your affiliates for you	Novia Operator pays; integrations with Tipalti and Bitwage	Yes You fund by bank transfer; we pay every partner
Two-tier recruiting	YesNot capped on site; finance page example runs Master IB -> sub IB 1 -> sub IB 2 -> sub IB 3. Track360 (competitor) claims 'limited to 2 tiers' - contradicts Cellxpert's own page. levels	Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups
Public program directory	No	Yes Partners browse and join with one account
Tracking	Server-to-server postbacks per affiliate and event; Pixel tracking with validation; Click proxy for migrating existing links; Mobile attribution via AppsFlyer (native), Adjust, Button	First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook
Coupon tracking	Not stated	Yes A code per partner, per program
Mobile app tracking	Yes	App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app.
API, webhooks, MCP	webhooks	REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks
Integrations	MetaTrader 4/5, cTrader, Match-Trader, SoftSwiss, BetConstruct	Stripe Checkout, Shopify orders, any backend via the event API

Cellxpert plans in full

Custom (sales-led): price not published. No public price list; 'Contact Sales' / 'Book a Demo'. Third-party (Track360, a competitor) estimates entry ~$800/mo and mid-market $2,000-5,000/mo; unverified.

Pricing source

Where ViralPayouts comes out ahead of Cellxpert

What Cellxpert offers

Regulated iGaming operators (casinos, sportsbooks) and forex/CFD brokers running affiliate and Introducing Broker (IB) programmes; also markets an eCommerce offering. Mid-market and enterprise operators that want a sales-led, managed setup with a dedicated account manager and integration engineer.

iGaming affiliate platform · Capterra 4.8 (4 reviews)

Why ViralPayouts is the better choice

No monthly or setup fee; fee is 10% falling to 3% of partner payouts vs a sales-quoted contract
Pays the affiliates for the brand via Whop; Cellxpert leaves payouts to the operator
Public directory of live programs and one partner account across programs; Cellxpert has none
Recruit link and recruiter override built in for any brand, live without a multi-week integration project
Test network with simulated money and Stripe Checkout webhook for SaaS-style brands

What Cellxpert users say

Paraphrased from public reviews. Follow each link to read the original.

Praise

CMO in gambling: fast, easy-to-use interface and detailed reporting (Dec 2024). capterra.com
Affiliate managers say support is responsive and can resolve nearly any issue. capterra.com
Flexible platform that can do most things an acquisition team needs. capterra.com

Complaints

Reviewer wanted support available on Fridays (Israel-based working week). capterra.com
Many features and options, so it takes time to learn. capterra.com
Graphs limited to default views, not customisable enough. capterra.com
Competitor Tapfiliate claims opaque enterprise pricing, outdated data-heavy interface, weeks-to-months setup and no native Stripe/SaaS support (competitor claim, not a user review). tapfiliate.com

About Cellxpert

In their words:: "The affiliate & partner platform trusted by industry leaders." (page title: "Affiliate & Partner Management Platform | Cellxpert")
Company:: Founded 2008 · Israel (Tel Aviv per third-party directories NexusFi and ATDb; not stated on cellxpert.com) · Independent; founder and CEO Assaf Dor (Crunchbase person profile)
Funding:: No funding data found (Bouncewatch: 'No funding data available')
Team:: Third-party estimates disagree: ~27 (Bouncewatch), 11-50 (NexusFi), 51-200 (ATDb). Not stated by Cellxpert.
Named customers:: Betway, 888 Bet, 10bet, Pepperstone, Vantage, FP Markets, Axi, StoneX
Website:: cellxpert.com

Try ViralPayouts on test money

Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.

Start a program See pricing

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Sources for Cellxpert (19), checked 12 October 2026

Cellxpert is a trademark of its owner. ViralPayouts is not affiliated with Cellxpert. Prices and features change: check cellxpert.com before you decide. Spot something out of date? Tell us and we will fix it.