Sub-affiliate

A sub-affiliate is an affiliate who joined a program through another affiliate’s recruit link. The sub-affiliate earns their own commission, and the affiliate who recruited them earns an override on the sub-affiliate’s sales.

Also called: sub affiliate, second-tier affiliate, recruited affiliate.

Worked example: One $100 sale by a sub-affiliate

Sub-affiliate (20%)
$20
Their recruiter (5% of the sale)
$5
Brand pays partners in total
$25

In more detail

The recruiter is sometimes called the parent or upline, and the sub-affiliate the child or second tier. The override is paid by the brand on top of the sub-affiliate’s commission, so the sub-affiliate does not earn less for having been recruited.

Good sub-affiliate tracking keeps recruit links separate from customer links, so a customer never becomes a recruit by accident, and records the recruiter before the first sale.

How ViralPayouts handles it

Each partner has a customer link and a recruit link per program. A recruit is attached only if the recruiter is approved in that same program.

Sub-affiliate software
All 14 terms